ABOUT

THE BRIEF

As a pioneer in digital television in France, the M6 Group set out to launch a new, more innovative and content-rich streaming platform to enhance its overall offering and replace 6play. Our challenge was to bring this vision to life through a fresh brand identity.

OUR RECOMMENDATION

To embody the bold ambitions of this new platform—M6+, designed to spark engagement and help users discover new content—we drew from the M6 Group’s DNA while giving it a fresh energy and resonance.

We created a new brand that builds on the iconic M6 logo designed by Etienne de Robial, featuring a distinctive black-and-yellow identity unique within the M6 Group. The brand brings together its many sub-brands and introduces a dynamic design inspired by the swipe gesture—capturing the variety and freedom of choice offered by this multimedia platform. With over 30,000 hours of content, including 10,000 hours of exclusives and a host of innovations, M6+ is ready to take users on a whole new journey.