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What should an agency do when it loses its biggest account of 25 years? Advertise! (Play full screen for Bryan Ferry track, kindly arranged and performed by the Maestro.)

The ‘I’m a fan’ campaign has helped Mandarin Oriental achieve the highest brand awareness in its sector, recorded the highest ad recall for any client by Ipsos Mori, and helped the client grow its revenue 800% since its launch.

At a time when clients are increasingly shifting their ad spend into performance marketing (resulting in a 47% reduction in ROMI) and changing their campaigns every year, consistent brand advertising that is simple, stands out and helps people remember the brand name delivers a powerful competitive advantage.