LONDON Advertising's new TV campaign for ROXi features Kylie singing ‘Magic’, a single from her just released, critically acclaimed chart-topping, album ‘Disco’. The TV ad,eatures a family living room that is magically transformed by ROXi into a nightclub dance floor, yoga studio, quiz show studio and, with the assistance of Kylie, a packed out concert stadium.
As ROXi is a new product concept which is not available in traditional retail, our task was to demonstrate the joy ROXi’s unique range of features brings to your home in a way that will drive people to find out more online. Having the ‘magic dust’ of Kylie was a brilliant way to bring the story to life.
Kylie Minogue said, “Music is my life’s great passion and I’m excited to be joining Robbie, Sheryl and the rest of the Curation Team at ROXi. I can’t wait to share my playlists and the music I love with you all on ROXi.”
“We’re delighted to welcome Kylie to ROXi. She’s the world’s favourite Australian export and has sold more than 80 million albums worldwide with 7 number ones in the UK alone. Having Kylie join the team at ROXi will help us to deliver on our vision to get everyone listening together, singing together, dancing together, playing together, with ROXi.” continued ROXi CEO Rob Lewis.
With more than 350 million impacts broadcast between its debut this week and 21stDecember 2020, ROXi’s ad will run on over 100 TV channels including the whole Sky portfolio; multiple Sky Movies and Sky Sport channels, plus Channel 5, Discovery Network and most music channels.
Kylie’s appointment follows ROXi’s recent rollout of its’ unique music entertainment experience to millions of UK homes through Sky Q.