ABOUT

SOIL is a local brand in Hong Kong, Which also is my final is my final project in advertising design. The problem we facing is SOIL is a new brand and it is unwareness.

We aimed to ler the public know the products histiry and story behind SOIL.
“Blossoming your potentiality of crafts” with the concept "the cycle of flower", which is made up by four stages;
Seeding, Cultivation, Blossing and Fruiting.

The solution is to embrace the folk art into contemporary., so we set up the target audience as everyone.The goal of this project is to let publish realize and experience what is SOIL and then bring the public back to the craftsmanship. A series of promotions take place at its store grand opening.

#brandpromotion #tiedye
#folkarts #handmade
#HKDI #Advertisingdesign