ABOUT

The Global Honey Exchange (GHE) is a progressive Impact Farming initiative, in partnership with FedGroup, and focusing on increasing the local bee population.

My task involved taking a yet-to-be imagined brand and bring it to life in a relevant, authentic way for the GHE audience. Some audience profiles include Everyday Activists wanting to make a contribution to conserving the natural world and Eco-Conscious Millennials intent & on revolutionising the food supply chain.

Telling the story of a sustainable future as an integral part of this retail brand, customers are encouraged to support the conservation of bees as a vital part of the food chain as well as consuming ethically, locally sourced honey.