ABOUT

the brief was to create a campaign for consumers to become aware of the pollution plastic has on the environment. for this project I went with trying to shock the consumer by creating a poster that showed packaging for fish but contained plastic bags instead. To continue with the campaign I created a website, which would allow the public to create a login and show them ways they could recycle their plastic. The website also allowed councils to get involved with the plastic clean up by joining up to a reward scheme that would give households in their area points for the plastic they recycle, which can be used in the online shop.