ABOUT

Hustler is a newly-built and innovative Dinner Bar in the heart of Athens.

Based on urban aesthetics and quality cuisine, it has quickly established itself in the choices of those who want a tasteful and gratifying proposition.

Our proposal on the name of the business was largely based on the increasing use of American keywords in our country, which has grown enormously from internationalization of art and social media channels.

We considered that naming the business in this way would help spread the brand through the hashtags and check-ins of the customers, making it easy for them to use such a memorable, eccentric but also world-famous name.

The logo design of Hustler was based on a set of symbols that characterize and highlight the concept of “Hustling” world-wide since the beginning of the last century.Through the combination of H and S we formed the concept of the dollar, while through the form of hatched hat, we finally define the traditional mafia guy (who was the first Hus