ABOUT

NewAir is a California manufacturer and distributor of compact home appliances, from beverage coolers to portable laundry. In a crowded online consumer goods category, product pages and ad units were where they were winning or losing the sale, and static images were not doing enough of the work. The licensed Pepsi mini fridge featured here is one video from a much larger program.
Over two years, LocalEyes produced more than 200 product videos for NewAir. Doing that volume without quality drifting required treating it as a system rather than a series of one-off shoots: repeatable studio lighting and camera setups, a consistent shot grammar across the catalog, and a production pipeline that could absorb new SKUs as they launched. The point was that a shopper moving between two NewAir products should feel the same brand both times.
The finished videos ran as YouTube pre-roll, Facebook and Instagram ads, and on retail partner sites, NewAir, and Amazon. NewAir reports a 90% increase in online product sales alongside this work, plus higher brand awareness and a step change in the quality of their content marketing overall.
What this project demonstrates:
⦁ Product video production for eCommerce and marketplace listings
⦁ Volume production, 200+ videos, with consistent quality and brand look
⦁ Assets built to perform in paid social, pre-roll, and retail product pages
⦁ A long-term production partnership rather than a single transaction
Appliances are not easy to make beautiful. That is the part we enjoy.