ABOUT

Conveying the idea that the EcoPencil line not only helps preserve the trees, but also the whole ecosystem that depends on them, we manage to transforme each pencil into Brazilian fauna animais using cutting edge technology and a bold design.

To use the AR app all the child has to do is point the camera on her cell phone or tablet at one of the brand’s pencils, and a 3D animal appears according to the color of the object, along with information about its species. It’s also possible to paint the animals to give each of them a unique appearance, giving the child the opportunity to assemble her own customized, playful and informative collection.

After two months, we had more than 480k downloads and more than 40k active users monthly.