ABOUT

Due to their growing appetite for food delivery and takeaway, Irish people, on average, order a takeaway almost three times a month and spend around €2.2 billion on food deliveries and takeaways every year.

Takeaway packaging plays a key role in giving your customers the brand experience at home, and packaging plays a key role and it needs to look great and portray your brand’s personality.

We created the ‘Take Away Kitchen’ for Pettitt’s SuperValu new takeaway food offer, fresh from their on-site kitchens. The logo and food illustrations were hand-drawn and finalised in Adobe Illustrator to ensure a modern feel while maintaining the original handmade craftsmanship.