ABOUT

Concept
this brochure and booklet are dedicated
to kanye west's 2013 music album yeezus.
he destroyed the idea of the popular sound, of perfect promo, and of hip-hop
in general.
this is a revolutionary transformer with an avant-garde sound, it is a reflection of one of the most influential people
in modern pop culture. in it, kanye sings about a man who is capable of anything.
an aggressive protest against the excessive and sickened glamour of pop culture, against the values ​​of the consumer society. there is a clear paradox in yeezus: kanye west is the consumer society icon and its main critic at the same time.
the poster booklet contains an analysis and reflection of the album itself, lyrics, quotes, sound, while the brochure is dedicated to the yeezus concert tour, which took place in 2013-2014 and created a completely new avant-garde round in the art of performance. kanye made tour fitting perfectly for the album: a dark and raw phantasmagoria, a solemn and wild spectacle.

Execution
The design lives in contradiction — sharp, avant-garde, almost feral, yet technological. The core visual metaphor is a soundwave, echoing the album's electronic eclecticism, running through the photography, custom-coded glitch textures, and the layout's own rhythm: jagged, serrated columns with uneven, torn edges mimic sonic vibration, with blocks overlapping and drifting apart like turbulent sound.

The layering is deliberate — mirroring the album itself: two clashing bold display typefaces, near-mirrored spreads, a booklet that folds accordion-style into a small book and unfolds into an uncensored A1 poster of every track's lyrics. Pearlescent paper renders the tour's glitch photography even more cosmic and fractal.