Lyubitsa Boich Graphic Designer

ABOUT

GeCrypto is the largest crypto exchange in Georgia (Tbilisi) with an existing visual identity that needed a more contemporary and cohesive spatial expression. The project focused on refreshing the office environment through a system of environmental graphics, posters, signage and interior elements while simplifying the existing visual language and reducing unnecessary graphic noise.
I developed a graphic set that builds upon the existing logo and visual identity while introducing new elements that reflect the brand's core values: security and financial freedom. The goal was to subtly incorporate texture, depth, and a human touch; consequently, the new series of posters and icons features a soft, glowing blur effect, dimensional and textured logo variations, and photography incorporating human hands. Hands serve as a universal metaphor, translating the abstract concept of financial freedom into a tangible image that resonates with everyone. Furthermore, the use of photography emphasizes that the brand is about people and the opportunities it creates for them, rather than merely sterile financial transactions.

MADEIT CREDITS

  • Yaroslav BulatovClient
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