ABOUT

About the brand
Cosmopet is a premium eco-friendly pet food brand built around innovative e-protein technology.
The visual identity was designed to feel contemporary, clean and premium while maintaining a warm and approachable character. The core branding system combines bright light colors, graphic lines and distinctive 3D animal figures across the main product range for cats and dogs.
Working as part of the in-house design team, I contributed to the development and extension
of the brand’s visual system across packaging, campaign visuals and print production.

New line
As part of the project, a separate packaging direction was developed for a new treats collection. The challenge was to create a softer and more emotional visual tone while preserving consistency with the existing brand system. This resulted in a calmer pastel palette, 2D imagery and subtle blurred elements that introduced a more tactile and gentle visual atmosphere without losing the recognisable Cosmopet identity.