ABOUT

This campaign is from my time working at RAPP. The brief was to create a global promotional campaign for a new set of elxclusive watches created by Diesel and collaborating with various artists/celebrities/franchises. The first collaboration is with Mister Cartoon, a celebrity tattooist from the US. Following the 'brave' theme of Diesel's branding, my concept is all about 'life in the split second'; creating a mini world inside this split second, where the brave, Diesel crowd live.