Liz Taylor Global CCO

ABOUT

How does a growing chicken wing brand compete with the million-dollar billboard budgets of big fast-food companies? By letting its outspoken fans wear the messages instead. One thousand sweatshirts with brand messages were gone in seconds and worn with enthusiasm. Fans everywhere got to feel like brand influencers, earning big rewards when they got on TV and livestreams, and ultimately getting the messages out to millions – even hijacking live broadcasts on ESPN and TBS. The stunt proved that fans were more cost-efficient than the average billboard, costing 94% less per impression.

MADEIT CREDITS

  • WingstopClient
  • Alex AlvarezProduction Designer
  • Allie PlanteryAccount Supervisor
  • Amy WallochAccount Director
  • Ben DoesselAssociate Creative Director for Copy
  • Ben PfutzenreuterCreative Director for Copy
  • Bianca BradfordEVP, Account Director
  • Brad FishbainDirector of Business Development
  • Brian SorgPhotographer
  • Casey GilfordStrategy Director
  • Chad ScurlockVP, Marketing Director of Brand Equity
  • Christina ClarkeChief Marketing Officer
  • Christopher BridglandEVP, Strategy Director
  • Creative Promotional ProductsGarment Fabrication
  • Cyrus KarimiDirector of Project Management
  • Dan GranickPresident
  • Daylon GoffDirector of Social Media Influencer and Partners
  • Deanna MoonBrand Specialist
  • Ellie MooreAssociate Manager of Public Relations
  • Erin O’ConnellSupervisor Principle Trading
  • ETC CreativePhotography
  • Giannini CreativeRetouching Company
  • Grant KellerVP, Consumer Practice
  • James LeeSenior Art Director
  • Joshua MartinezSenior Associate Client Strategy and Planning
  • Karen GuerraCreative Resource Manager
  • Kathryn PeeveySenior Account Supervisor Consumer Practice
  • Laurie GustafsonSenior Producer
  • Lynsey ElveSVP, Consumer Practice
  • Madeline LuporiAccount Executive Consumer Practice
  • Madeline LuporiAccount Executive Consumer Practice
  • Maggie GarciaAssociate Brand Manager
  • Megan SpragueDirector of Public Relations
  • Mikal PittmanEVP, Executive Creative Director
  • MSLPR Agency
  • Page LeahySenior Brand Manager of Brand Equity
  • Patti RossettoSVP, Account Management
  • Prize LogicWebsite and Content Management Company
  • Rob McDowellAssociate Creative Director for Art
  • Scott BonnerAssociate Director Client Strategy and Planning
  • Scott GianniniRetoucher
  • Scott KeblerJunior Project Manager
  • Shae TrisslerInteractive Project Manager
  • StarcomMedia Agency
  • Zoe KreyAccount Supervisor Consumer Practice
  • * Leo Burnett ChicagoAdvertising Agency
  • * Liz TaylorWorldwide CCO
  • * Sheldon CheonJunior Art Director
  • * D&AD
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Contributor:

Liz Taylor has been a Contributor since 25th November 2015.

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Wearable Billboards

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