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Goldfish has been a favourite kids' snack for decades. When the pandemic hit, the need for school snacks disappeared overnight, so Goldfish had to establish itself as a snack that isn't just for kids, but also for adults, who have their own way of eating Goldfish: by the handful. People were challenged to #GoForTheHandful and show how many Goldfish they can fit in their hand. Boban Marjanovíc, who has the biggest hands in the NBA, was brought in to challenge fans on TikTok. Marjanovíc kicked off the competition by fitting 301 Goldfish into a single handful.