Liz Taylor Worldwide CCO

ABOUT

Only 1% of US. farmland is organic. The reason? Going organic is extremely challenging for struggling family farms. Michelob ULTRA Pure Gold has taken on the mission of transforming America’s agriculture with Contract for Change: an agreement that farmers sign today that guarantees them a buyer in three years when their organic transition is complete, removing the biggest barrier. Contract for Change was offered to all American farmers. 104,000 acres are in transition today and will soon produce ingredients for Michelob ULTRA Pure Gold and countless other brands.

MADEIT CREDITS

  • AbinbevClient
  • Alex BartczakSr. Post Producer
  • Andrés OrdóñezChief Creative Officer
  • Antoniette WicoEVP, Group Management Director
  • Batsirayi ZesaguliAudio Engineer
  • Bianca MarcusVP, Management Director
  • Cameron YerglerEditor
  • Carolina VelezSr. Producer
  • Domenic CarusoProducer
  • Drew BeesonStudio Manager
  • Ellen KuratnikSr. Broadcast Business Manager
  • Jason RyanVP, Director of Audio
  • Jim WalterProducer
  • Joe TipreVP, Director of Production
  • John BleedenExecutive Creative Director
  • John KennyChief Strategy Officer
  • Jonathan WachalaProducer
  • Kerry HillEVP, Director of Production N.A.
  • Kristin ObergDirector, Project Management
  • Marcus McCoySr. Art Director
  • Marianna RuizVP, Creative Director
  • Mary Beth PattonTraffic Manager
  • Melissa JacksonSenior Strategic Planner
  • Michael FoxAccount Supervisor
  • Myles BeesonDirector of Photography
  • Niels SienaertCreative Director
  • Paul BierzychudekVP, Analytics Director
  • Peter CarnavaleCreative Director
  • Rene SteinkellnerProducer
  • Steve ArmsteadProduction Business Manager
  • Steven PiperPhotographer
  • Thomas HehirSVP, Director of Strategic Planning
  • Thomas HehirSVP, Director of Strategic Planning
  • Tim SchoenmaeckersCreative Director
  • Trish GregorTalent Manager
  • Ximena AguirreExecutive Producer
  • * FCB ChicagoMarketing Agency
  • * Gabriel SchmittChief Creative Officer
  • * Fred LevronChief Creative Officer
  • * Liz TaylorChief Creative Officer (former)
  • * Cannes Lions Winners 2021
Project featured: on 20th September 2021 Contributor:

Liz Taylor has been a Contributor since 25th November 2015.

Invite x3

Contract For Change

Comments

Project tags
SHARE