Liz Taylor Worldwide CCO

ABOUT

Like many brands, Coors Light was considering the right way to show up during the pandemic lockdown that was affecting us all – with the right tone, sensitivity and reason to do so.

Having established itself as the beer Made to Chill a year prior to the pandemic, Coors Light was able to put those words into action for target audience during a difficult time. Offering more than just a refreshing beer, but the time to actually enjoy one when it was needed most.

With non-stop, video conference calls making it hard for people to find the time to relax and enjoy a beer, Coors light – the beer Made to Chill – sought to combat the phenomenon of 2020 – Zoom Fatigue.

MADEIT CREDITS

  • Coors LightClient
  • Andrés MongeFront End Engineer
  • Ashley GeishekerSVP, Executive Producer
  • Ben PfutzenreuterCreative Director
  • Carlos AguilarSenior Front-End Architect
  • Carlos BenavidesPrincipal Front End Engineer
  • Cassie SlomaAccount Executive
  • Christian CamposSr Front End Engineer
  • Daniel SotoSr Front End Developer
  • DigitasProduction Company
  • Dina FacklisAssociate Creative Director
  • Gabriella GianelliProducer
  • Gail ConceptionSenior Account Executive (MSL)
  • Henry PeñarandaSoftware Engineer
  • Kappie KoppVP, Corporate Reputation
  • Kaylin GoldsteinEVP, Head of Planning
  • Mark BurgessEVP Head of Business Leadership
  • Mike DavidsonEVP Head of Production
  • MSLPR Agency
  • Omega DysonSenior account Executive
  • Peter McCannSVP, Head of Production
  • Rob McDonwellAssociate Creative Director
  • Safia HurstAccount Supervisor
  • Sergio CastroSVP
  • Sydney StephensAccount Executive (MSL)
  • Sydney StephensAccount Executive
  • Victor MonteroSenior Front-End Architect
  • * Leo Burnett Chicago
  • * Chris Von EndeSVP Creative Director
  • * Mike WardSVP, Creative Director
  • * Aki SpicerChief Strategy Officer
  • * Adriano MatosExecutive Creative Director
  • * Leigh ArmstrongSenior Vice President - Global Brand Director, B
  • * Liz TaylorWorldwide CCO
  • * Lacey GilbertStrategy Director
Project featured: on 6th September 2021 Contributor:

Liz Taylor has been a Contributor since 25th November 2015.

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