ABOUT

Point of sale for Mixology range to be displayed in Harrods, Brown Thomas, John Lewis and House of Fraser.

Visualisation for pitch, I researched how products were displayed in department stores, focussing on perfume POS due to the lighting techniques and upon a singular object. I aimed to individually frame each item of glassware to highlight the facets and signature colours.
Each store had a different stand arrangement to show the products. This involved creating a brand book to show employees how to display the products within the store including 3D visualisations, plans for POS, birds eye view plans and colour plans for glassware coordination. This was for stage one (store launch) and stage two (standard display) of the products life-cycle.

The client was very happy with the designs and rolled out the POS across Italy.
I became brand guardian for Waterford and ensured that all work leaving the agency was consistent in quality and approach from all members of the team and client-side.