Livvy Adjei Digital Project Managing Director

ABOUT

The "Believe in me" integrated campaign champions children and the incredible things they can achieve with the right support.
The work is led by a 60-second TV ad produced by FCB Inferno which ran from September until November. Other activity included online, DOOH, video-on-demand, cinema and print.
Lorde supplies the soundtrack with her rendition of Tears for Fears' Everybody Wants to Rule the World.

MADEIT CREDITS

  • BarnardosClient

Who pooled - Barnardos - #BelieveInMe