ABOUT

To increase footfall and sales into the Cardiff store, I created an Instagram campaign called 'Ladvent'. Ladvent is a cost effective scheme which allows Topshop/ Topman Cardiff followers to answer questions created via the creative posts and potentially win products, discounts or experiences within the store.

For this campaign to work, I connected and collaborated with a graphic design, animation and photography student to help create content for the daily/ weekly posts for the audience to reply to and win prizes. As I created Ladvent, I was the manager of the campaign, meaning I took on all job rolls including meetings with the managerial staff in the Topshop staff, casting models for photoshoots, creative direction via the shooting days, producing and editing content while regularly uploading posts and stories onto the Instagram.

Ladvent worked extremely well considering the small time scale to produce the campaign, enticing in new customers and followers on the social account and driving footfall into the store.