ABOUT

I created the brand, 'YAH'- Young At Heart. I wanted a short, catchy and memorable name which attracted to both the older and younger market, and this was a perfect fit, as this is a print publication which celebrates the mature generation of women who still look and feel... Young At Heart.
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In order to create the magazine, I posted on my own social media accounts and group pages to discover older women who stood outside of the stereotypical appearance.
I wanted to meet with powerful and independent women of all ages, sizes, ethnicities and backgrounds, rather than style models myself so the publication could tell a story through the imagery I took and create a community between all the unique women.
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I would most definitely continue YAH as an online format and print publication as a side hobby, as this was a great opportunity to connect and meet with a variety of different women at all ages. Breaking the barriers and communicating with an older audience was amazing, and I most definitely learnt a lot, and listened to some great stories. To share these stories and women to the world, I created social media accounts on Facebook & Instagram to grow an audience and interest into the brand as well as creating physical promotional material to go alongside the printed magazine.