ABOUT

For McDonald’s the London 2012 games was all about the spectators. Their Olympic campaign – We All Make the Games –used LIVEPOSTER™ to generate and broadcast fan-made content, creating a truly social campaign. Fans were invited to upload photos of themselves to Facebook, creating a constant stream of social data. The winning pictures were broadcast on digital posters all over the country, including the iconic screen at Piccadilly Circus. Video’s were then posted to their timeline to be shared with all their friends.
RESULTS:
-- LIVEPOSTER™ delivered a constantly evolving portfolio of real-time advertising that transformed social data into McDonald’s celebration of the games.