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Promoting their new “Cook’s Range” of Lurpak products, Liveposter is working with Arla to deliver a real-time, dynamic campaign on a complete domination of JCDecaux’s latest digital OOH site: Waterloo Motion.
For the first time ever, the largest single indoor DOOH screen in the UK will feature live video streaming from experiential activity within the station, real-time social media conversations, brand videos, a live countdown and animated brand content.
Celebrity chefs Lily Vanilli, Tom Sellers and Valentine Warner will be aiming to inspire visitors to start their #FoodAdventures by cooking up a treat at custom-made live kitchen installations on the Waterloo train station concourse.
Liveposter delivered a platform offering live content delivery via a bespoke CMS,
allowing moderation and delivery of:
Streaming video – live footage of the events and prerecorded material
Social media integration (Twitter)
Brand messages
Reactive content updates
With special thanks to:
Wieden & Kennedy
Carat and Posterscope
PS Live
Outside Line
BD Network
JCDecaux
The Waterloo Motion screen, launched in February 2014 spans the gate line of six platforms providing 120 square meters of big buttery creative space