ABOUT

When Eurostar wanted to promote their new route to Amsterdam, we rallied their customers to help us create a live social data campaign. Travellers were invited to blog, tweet and upload photos of the destination, alongside live data feeds from the train’s journey, enabling thousands of unique executions during the campaign.
With total control over content and timing, LIVEPOSTER™ enabled real-time updates and time-specific messages, meaning Londoners saw new messages about Eurostar every few minutes, 18 hours a day, across hundreds of locations and online.

Eurostar gained a 44% uplift in sales to Amsterdam as well as a 6% uplift in sales to other destinations. The campaign also inspired a 30% increase in Facebook fans and an average of 250 posts per day during the campaign, and was shortlisted for the ‘Technological Innovation’ category at the New Media Age Awards 2012.