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Channel 4 News wanted to drive more viewers to its evening programme while reminding people of its unique identity and personality. LIVEPOSTER™ achieved this by engaging London commuters each evening with the day’s headlines, live breaking news and commentary from the show’s presenters. The combination of social media, live content and dynamic displays meant the campaign was constantly updating, always relevant and more engaging than that of rival broadcasts.

During the campaign, intention to view Channel 4 News rose to 76% and for those that had never watched the programme that figure was a staggering 65%.

The campaign was winner of Love Content’s ‘Digital Out-Of-Home Innovation’ Award 2012 and was shortlisted for the Festival of Media Global Awards ‘Best Use of the Digital Landscape’ category 2012.