ABOUT

Challenge
To rebrand the company so that its identity better reflected its reputation for being the worlds largest marketplace for art, parts and gifts for motorsport fans.

Deliverables
• Brand development• Brand architecture• Identity design• Branding toolkit
• Brand guidelines

With GPBox accelerating the platform’s development, we provided overall creative direction and fine-tuned the visual style to resonate with their target audiences.

The juxtaposition of vibrant red and rich black, evocative of hot engines and ragged tyres, reflects the passion and adrenalized excitement the sport inspires. Evocative imagery, engaging typography and appropriate graphic elements battle for contention in the layered race for the viewers’ attention.