ABOUT

Challenge
To rebrand the company so that its identity better reflected its reputation for outstanding product quality and customer service.

Deliverables
• Brand strategy• Brand architecture• Tone of voice & messaging
• Strapline
• Identity design• Brand extensions• Branding toolkit
• Brand guidelines
• Exterior signage• Launch brochure

A deep dive into the company’s history and culture, alongside facilitated conversations with the leadership team, provided the insight necessary to deliver a robust brand platform, futureproof brand architecture, and contemporary new identity.