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Challenge
To revitalise the identity of a specialist data protection legal and advisory firm to support the next stage in their growth lifecycle

Deliverables
• Brand Strategy
• Logo & visual identity
• Brand guidelines
• Tone of voice & copywriting
• Website design and build
• Marketing brochures
• Launch merchandise

Based on the idea of helping clients to ‘navigate the data protection terrain’, the logo and identity leverage the visual vernacular of maps, compasses and exploration.Vibrant colours combine with a straightforward and friendly tone of voice to position HelloDPO as deliberately different from the traditional and impersonally restrained perception of a law firm.

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