ABOUT

Intro and Challenges


At Lively Green Strategic Brand, we believe good design, especially campaign design can create real impact. Limitless, an organisation supporting young people, invited us to apply our expertise to their “8 Minutes Campaign”.

This project quickly became a passion for our team. Limitless had a clear mission: raise SGD $10,000 to fund 100 hours of one-to-one care for youths in need.

Solutions


The project came with campaign design challenges. We needed to blend new visual concepts with Limitless’s existing identity. At the same time, we had to condense complex visuals and text into a format that worked on LinkedIn.


The “quick notes” idea made this challenging as well. With only a small colour palette, we had to find creative ways to show emotion without losing clarity. We treated these limits as opportunities rather than barriers.


Our team built a campaign design plan around storytelling. We crafted or sourced illustrations that fit the “quick notes” look while keeping them professional and approachable. Fonts were chosen with care to reflect urgency, empathy, and professionalism.


Copywriting also played a major role too. The text was written to be clear, concise, and persuasive. It complemented the visuals while staying tailored to LinkedIn’s professional audience. Every part of the campaign — design and message — worked together to support the fundraising goal.


Impact


The campaign combined thoughtful campaign design with clear messaging. It worked seamlessly with Limitless’s visuals to create content that felt professional, approachable, and engaging.

Our visuals and storytelling raised awareness and encouraged meaningful conversations about youth support. While we came close to the fundraising target, the campaign delivered strong visibility and authentic engagement. Most importantly, it created a foundation for Limitless to build future fundraising initiatives with confidence.