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Intro and Challenges
Incorporating commemorative customised stickers into communications is an effective way to enhance branding and engage all stakeholders, during significant events like anniversaries or milestones. NTUC LearningHub did just that to celebrate their 20th anniversary.
The creative concept needed to align with NTUC LHUB’s brand identity, ensuring the stickers were engaging and reflective of the organisation’s history while capturing a retro-themed style. The stickers had to be versatile for both print and digital formats, including an animated version for WhatsApp.
The design solution aimed to be visually appealing, embracing retro-themed visual elements while effectively communicating the nostalgia of NTUC LHUB’s 20-year journey.
Solutions
At LivelyGreen Strategic Brand, we approach every project with a blend of creativity and strategic thinking – ensuring that each design solution resonates with our client’s vision.
For NTUC LHUB’s commemorative stickers, our journey began with in-depth strategy and research into retro design elements specifically suited for stickers. We explored colour palettes, typography, and visual motifs that could bring the retro theme to life while still feeling fresh and relevant. Once the foundation was set, we transitioned into the sketching phase, developing various retro-inspired sticker design concepts that reflected NTUC LHUB’s desired aesthetic.
Additionally, the designs carried a motivational message crafted to inspire positivity and engagement, aligning with NTUC LHUB’s commitment to uplifting and motivating its community. The designs were then digitised, resulting in a cohesive set of stickers that were visually appealing and versatile across different formats, further enhancing brand engagement
To further enhance interactivity and engagement, we animated the stickers, adding a dynamic element that reinforced both the visual appeal and the motivational intent behind each design.
Impact
The commemorative customised stickers effectively captured the spirit of NTUC LHUB’s 20-year journey, bringing a sense of nostalgia and celebration to their milestone. The retro-themed designs were adaptable to various platforms and formats, making them particularly impactful for branding awareness and engaging a diverse range of stakeholders, from students to partners.
In their animated form, the stickers added a dynamic and engaging element that resonated with a broad audience, reinforcing NTUC LHUB’s positive and optimistic message as a leader in the educational field.
This fresh, retro-inspired visual identity, with its thoughtfully crafted visual elements, provided a memorable way to mark this significant milestone.
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