ABOUT

We are Birds Eye’s strategic below-the-line agency. We help them deliver integrated campaigns to grow their core range, launch new products and create excitement in what is a traditionally uninspiring category.

Birds Eye and mums nationwide both shared a common goal: clean plates at teatime. To help them on their quest, we launched a limited edition children’s plate giveaway in Sainsbury’s and Morrisons. Featuring poems penned by children’s author Roger McGough, the unique free gifts were claimed using clever coupon technology – engaging kids with fun teatime tales while motivating mum to put more Birds Eye in her basket. Sales increased significantly and the campaign won two IPM awards.

Birds Eye wanted to cement themselves as serious contenders in the world of adult midweek dining. We knew the proof was in the product, so we took the brand on the road for a nationwide sampling campaign. Six months, hundreds of staff and 800,000 tasters later, Birds Eye had achieved their biggest ever sampling activation. Success which lead to a promising surge in sales and a re-run