Lawrence Design Director

ABOUT

KWorld

When we talk about Samsung, we talk about innovation, rich history,pride, unbelievable products, relentless ambition and uniqueness.I was tasked with articulating the Samsung story and visualising it ina memorable way to embed it in today’s culture. Creative excellence,craft, fantastic and anything but corporate are the key components ofthis work.

‘K World’ was then born, using Korean design and heritage influences,integrated with Samsung brand principles and brought to life, in this instance, through merchandise for internal use.

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