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Samsung / Project K World

Project Heather, or Project K World as it became known, was designed to add a little bit of colour to the world of Samsung, taking in some of the influences from Samsung's beginnings and, in the words of the guidelines:

Project Heather is here to enhance our look and feel.

It's not a replacement for our brand guidelines, it's to give added flavour, personality and consistency.

So, our best advice is use sparingly and elegantly.

There are no 'hard and fast' rules.

They're more 'soft and delicate'.