ABOUT

Dirty's Eli Sverdlov dreams up Littlewoods Christmas Winter Wonderland.

Dirty has joined forces with Littlewoods and St. Lukes this holiday season to bring their Christmas campaign to life. The film is heartfelt with a Christmas twinkle in the eye and a magical spring in its step. Directed by ever imaginative Eli Sverdlov and shot by longtime collaborator Emanuel Kadosh.

The spot follows a female lead, acted by Jennifer Biddall, who journeys through a life-size calendar fantasy world, which is seen to connect her to real life moments leading up to Christmas Day, and with the help of Littlewoods 0% interest payment offer, keeps her in control of the moments that matter.

Shot in Romania, production designer Mark Connelly built the fantastical life-sized calendar world of the film. Blocking out the August sunshine and blasting up the snow machines, a unique white Christmas was created within the vast studio space outside Bucharest. Teaming up with Gravity Post Production, the seamless integration of post and production immerses the viewer in both the real, natural and welcoming world with the playful and epic.

The ‘0’ key visual drives us forward, threading moments together and serving as a reminder of the deals we could get by shopping with Littlewoods.

With tonnes and tonnes of experience shooting high profile global campaigns, Eli Sverdlov’s unique style is highly regarded, often bringing a sense of magic and playfulness. Amongst his most high profile recent work are films for Oppo, Huawei, LV=, Christmas TVC’s for Duracell, Jim Beam, 888 Sport and Coca-Cola. Eli’s past work also includes films for Fiat, Subaru, Mitsubishi, Orange as well as his endlessly charming work for Pelephone.

Eli’s is known for his collaborative work ethic that allows him to work across different genres of storytelling – which makes him the nicest, Dirtiest man around.