ABOUT
This was a branding exercise with a difference. We were approached by a growing pharmaceutical company that wanted a brand identity that reflected its aspirations. The company is part of a wider group however and therefore any brand created needed to be rolled out to first the group identity and then the other subsidiaries. This was a slightly unusual way of approaching a branding exercise but the results achieved have been very much worth the quirky tactics.
In this instance the colours to be used for the project had already been defined by a recently completed shop fit out and so it was up to us to create an identity that would compliment this while also being clean, modern, fresh and instantly recognisable.
After extensive research into this competitive market the group logo and identity was born and then translated to suit each of its subsidiaries using a common form to tie the different companies together. Each was given its own colour palette to allow clear differentiation but to compliment each sister brand. The result was a contemporary corporate identity that reflected the dynamic ambition of our client.
The new identity is currently being rolled out across the Pan estate and is already making the company stand out on the Birmingham high street.
Back to PAN Group and PAN branding project
The Mission Control Communications
United Kingdom
Steve Wignall
Senior designer, Tapestry
United Kingdom
Sagacious Design
Freelancer Graphic Designer and Illustrator, Sagacious Design
Romania
Grzegorz Giebas
selfemployed, Studio-G
Poland
Andre Van Dyk
Creative Director, Global Vision International
South Africa
Open Mind Studios
United States
Gopinath Menon
Graphic Designer, Zed Communications
United Arab Emirates
Anoop Randerwala
Head of Design, Innersmile
United Kingdom
Jonathan Williams
Graphic Designer, Huzzah! Creative
United Kingdom
Campbell Marsh Communications
United Kingdom