ABOUT

Concept

The coming together of two legal heavyweights needed to be portrayed with this brand. To convey this, a brand new font was created and the initials of the law firm's founders were joined together to create a monogram with impact. The geometric shapes used to form the letters needed to make a statement and give an air of authority. Perception was key here and we worked hard to ensure the look was just right with this brand identity. Clean, contemporary and classic was the aim and we feel this has been achieved.

Result

Finite attention to detail and absolute submission to the world of luxe was called for with this design. The desert demanded it. Al Dahbashi Gray operates at the very highest level of legal practice both in the UK and across the United Arab Emirates. Bespoke typography, refined to ensure every angle made sense, was embossed in a bronze overlay to deliver impact. Minimal yet with maximum effect, the design works well both in english and when used with stunning Arabic script. The brand is as much at home in the board rooms of London as it is on the billboards of Dubai.