Little Vienna
London
ABOUT
Automotive CX and CRM doesn’t get much fresh thinking. For VW, we tore up the best practice rulebook and called CRM an lifestyle entertainment channel not a sales tool. The work created ripple effect across multiple VW group brands who are now rethinking their relationships with customers.
CLIENT REVIEW
A great project with Havas Helia and VW Group.
Founder at Little Vienna
06 Jan 2026