ABOUT

Brief: to create a digital idea and activation plan for Colgate masterbrand based on the following insight: "when you are healthy, you feel at your best, ready to connect with the world and celebrate all moments in life, big or small."

Concept: Buddy For Life is a life journey showing life memories from the mouth point of view. Through key moments of our life (a birthday, a date, a break up, an exam...) we see that Colgate has always been with you since the beginning.

Results: A 60 seconds video-prototype for digital campaign/social medias, snapchat sponsored filters and an interactive and educational experience available on Colgate's website to teach consumers more about their mouth.