About me
Bilingual professional (English & Brazilian Portuguese) with B.A. in Journalism with over 18 years of a plural, multicultural and multidisciplinary experience in different positions in Digital Communication with a strong experience in Content, Product, UX and Marketing, working in cross-team projects for large agencies and portals, as well as for small companies, start-ups for clients based in Brazil, US, Italy, Ireland, Germany, China and the Netherlands.
Strong experience leading multidisciplinary teams as head of Digital Products and Projects toward different platforms (Internet, smarTVs and mobile).
Has organized an event in Brazil called UXTour with lectures about UX in different cities. Invited to develop online workshops about UX for a Brazilian school. Invited to be an #UX guest blogger for the FluidUI Blog:
Writing the book "Fixing Bad UX" (Packt, 2018), reviewed the book "UX for Mobile" (Packt, 2017), wrote the chapter "UX for High Performance" for a book on Digital Marketing (ComSchool, 2016) - -, in Portuguese.
INTERVIEWS:
"The most important thing about UX with Lisandra Maioli":
"Lisandra Maioli: How I got into UX":
TOOLS & SKILLS:
UX (AI, Usability tests, Task Analysis, User journey, SEO, Axure, Balsamiq, Sketch, Invision, Photoshop etc); Social Media (different platforms and monitoring softwares); Web Analytics; Website and layout softwares; Content Management System; Microsoft Office Package; Project Management (Scrum)
★LION - "open networker" - Thanks for checking my profile and connecting
★Nationality: Brazilian (Italian Citizenship) | E-mail:
★Blog:
Skills
Agile Development, consumer research, Digital communication, Digital Marketing, prototype, Social Media, User Interview, user research, ux research, Wireframes
Sector Experience
agency, Communications, Portal, Social Network / Community, startup
Awards
Nominated for the ABComm Award 2017 in the Social Media category
Clients
APM, Crowdynews, Estadão - Mídia Company, FluidUI, Intrax, Philips, Pólvora Agency, Stefanini, Talenthouse