ABOUT

A trans-media campaign designed to raise awareness that young people get arthritis and to inform their peers on what the disease is and what it is like for someone living with it. The campaign is targeted at 15 - 18 year olds, an age where bullying can happen towards someone with arthritis if their peers don't understand it.

The stop motion TV Commercial has been designed to give a base layer of information to the public in a style that would appeal to the teens so to engage them for further knowledge, without lecturing them.

The campaign then rolled out an interactive element for youth to experiment what life is possibly like for someone living with arthritis using humor to educate, but not to make fun of someone with arthritis the teens got a glimpse into their everyday lifestyle.