About me

Managing Director of Prop Studios and FormRoom.

Established in 1979, Prop Studios is one of London's leading retail design agencies. We craft engaging experiences for brands, based on a deep understanding of consumer behaviour and constant creativity. Working alongside our sister division FormRoom, we create seamless experiences across online and physical spaces.

Prop Studios understand how to influence brand connections. We distil consumer insight and brand identity into experience.

Working with established brands such as Nike, Selfridges and Harrods and younger brands such as Facegym and Neom, we have created window displays, in-store visual merchandising, sculpture and events for 38 years.

We have taken our work around the globe, providing research, design, production and installation to the USA, Middle and Far East and Europe for brands such as Hyundai, Ted Baker and Anya Hindmarch.