ABOUT

Embarking on a journey with Fortune Coffee, where exceptional coffee is a given, not a goal. As masters of the bean-to-brew craft, Fortune Coffee’s brand is about more than just coffee—it’s a catalyst for positive change in the community.

Project Goal: Our aim was to create a brand identity that captures Fortune Coffee’s essence as a place where fortunes change, conversations thrive, and inclusivity meets exclusivity. From the aroma of a cortado to the buzz of caffeine-fueled brainstorms, we designed an adaptable identity for diverse experiences within Fortune Coffee.

Brand Identity: We developed a welcoming yet sophisticated identity that invites patrons to relax, connect, and be inspired. The design balances warmth with a touch of exclusivity, ensuring broad appeal and premium quality.

Brand Guidelines: We created comprehensive guidelines to ensure consistent application across all touchpoints, covering logo usage, color schemes, typography, and tone of voice.

Web Design: The website design offers a seamless, engaging user journey, showcasing Fortune Coffee’s offerings and community initiatives through visual storytelling and intuitive navigation.

Signage: We designed cohesive signage that enhances Fortune Coffee’s physical space, from inviting exterior signs to interior wayfinding that guides customers through their experience.

This project goes beyond traditional branding, encapsulating the adventurous spirit and community impact that define Fortune Coffee.