ABOUT

Established in 1999, The Wardrobe is a multifunctional venue situated in the vibrant cultural quarter of Leeds City Centre, it encompasses a Bar, Kitchen and events space. The upstairs area of The Wardrobe is home to an expansive back bar where cocktails are shaken or stirred and downstairs hosts a wide range of shows from live music to comedy shows.

During my time at Futuresound Events, I had the opportunity to work on the Summer Drinks campaign which included a redesign of the cocktail menu, happy hour flyer and social media assets. Inspired by the feeling of summer and ingredients of the cocktails, I included pastel colours of green for lime, yellow for lemon and peach for Aperol Spritz. As many of the customers enjoy having a cocktail before watching a band, I wanted to nod to this by using wavy lines to indicate the edges of ticket stub on the Happy Hour menu.

The redesign of the menus resulted in a 300% increase in cocktail sales.