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"In France, Netflix is the undisputed leader of the entertainment world. A fact that is all the more true on social media, where their share of voice is off the scale compared to that of Amazon Prime Video (who has 40K followers versus Netflix’s 2.7 million). So in order to get noticed, the brand had to use new engagement methods…
In France particularly, many people sign up to Amazon Prime for the delivery advantages the service offers (the retail) and about 70% of them don’t even know that their membership also gives them free access to the Prime Video platform (the entertainment). With Jack Ryan, one of its most popular series, Amazon therefore aimed to promote its streaming platform to both Prime members and the general public."