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Challenge:
Create an immersive and memorable consumer activation for the 2024 US Open, celebrating the Dobel Tequila US Open official sponsorship. The aim was to design an interactive experience that aligned with Dobel Tequila’s premium brand standards while engaging tennis fans in a sophisticated yet fun way during the tournament.

Solution:
Nextperience, developed a dynamic and visually compelling activation titled the Toast with a Maestro. The project included:
• Interactive Toasting Experience: A sleek and branded digital app allowed fans to virtually “toast” with Dobel Tequila brand ambassadors Aryna Sabalenka and Taylor Fritz. Participants could select their favorite ambassador and receive personalized photo and video virtually toasting with an official Maestro.
• Custom QR Code Integration: QR codes placed around the Dobel Tequila Lounge directed them to an interactive app where they could virtually toast with exclusive Dobel Tequila ambassadors.