ABOUT

With the intention of delivering a new and unique look to a Vietnamese traditional fish sauce brand, I was commissioned to design the package of the product. The design concept followed the brand's guidelines, which emphasized the best features of the sauce: Freshly prepared, using authentic local fishing boats. The name of the product is "Thuan Ngu"*, literally translated as 'successful fishing' but metaphorically meaning 'wishes of good fortune.
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* "Thuan" means "Good Fortune"; "Ngu" means "Fishing"