ABOUT

Description
I led the creative development of a brand launch project for Your Cargo Contact (YCC), helping bring a new logistics business to market with a bold and distinctive visual identity. Working closely with colleagues across strategy, content and client services, I developed the creative direction for a promotional video that would introduce the brand and establish a strong foundation for future marketing activity.
Brief
YCC needed a piece of marketing content that could quickly communicate who they are, what they stand for and why they are different. With no existing brand guidelines, marketing materials or established visual system, the challenge was to create something confident, memorable and professional that would help the business stand out in a competitive sector.

Summary
As Creative Lead, I was responsible for shaping the visual concept, creative direction and overall look and feel of the project. The promotional video combined bold typography, vibrant colour, confident messaging and dynamic storytelling to introduce YCC in a way that felt fresh, energetic and distinctive.
With no existing brand framework to work from, the creative approach played an important role in defining the visual identity of the business. Through design, motion and messaging, the video established a clear creative direction that could be carried forward across future communications and marketing materials.

Successes
The project delivered YCC's first professional marketing asset and helped transform the business's vision into a visible and memorable brand presence. The video provided a strong platform for raising awareness, communicating the company's proposition and supporting future growth. As part of a wider team effort, my creative leadership helped establish a distinctive visual direction that gave the brand greater confidence, consistency and impact from the outset.