ABOUT

Something Extraordinary Every Day
Concept and art direction for the Spring / Summer global Value Retail campaign. Outlets had struggled to retain customers in the current climate, due to competition from online luxury retailers. The differentiator, and key to unlock the campaign, was the daily deliveries of new stock, which allow customers to experience 'Something extraordinary every day'. A bold, confident, fashion-led campaign captured the excitement of the Villages and showcased the amazing brands they have on offer.



Value Retail operates Bicester Village and 11 luxury outlet shopping villages around the world, including two in China.