ABOUT

Odour, chafing and skin irritation make women uncomfortable in their curves. As the Global Creative Director for Dove, I was responsible for launching a European campaign that positioned Dove’s whole body deodorant as the market leader in deodorising skincare. It was the launch campaign of the roll-out of a new visual identity and brand refresh for the brand, elevating and modernising Dove’s Real Beauty into a premium, beauty-led, social-first space. Casting real women who were beautifully adorned in 100s of fresh flowers, we showed that with Dove’s new whole body deo, you can ‘smell beautiful everywhere’.